January 08, 2021 4 min read
You have a great creative business idea, but you're struggling to name your creative business. First, congratulations! It's exciting to start a creative business. They often express your favorite passions and ideas, and they can turn into a career if you do it right.
In this blog post I'll be discussing how to name your creative business, what to consider in a business name, and a few activities you can do to get the juices flowing.
I've been there too. If you're like me, your creative business started out with a "business name" like "Taylor's Creations" or "Megan's Designs". It's hard to keep a name like that when you start growing your business and trying to build a professional reputation.
My business's name was "TDHDesign" initially. Literally my initials followed by the word "design". I didn't put much thought into naming my creative business at first if you can't already tell. But that's okay, because you know what? Most creative businesses start out as a side hustle. They start out as a way to bring in extra cash. Or it's an outlet for your creativity. You aren't exactly thinking about what it would look like to grow your business or turn it into a full-time gig.
It's important to consider the name of your business If you want to grow your business beyond a side-hustle or a hobby. The name of your business should tell people what you sell while being creative and unique. A business name like "Designs by Sasha" doesn't tell people what you sell, and it's a really common name.
Here are a few quick questions to ask yourself when naming your creative business:
Try some of these activities (or a combination of them) to start brainstorming name ideas for your business.
Who's your target customer? Think about your business, the products and services it offers, and your values/style. Who is the ideal person who would love to buy from you? Think beyond someone who just happen to stumble across your business and buy from it. We're talking about someone who would be a RAVING fan. Someone who would never stop talking about your business and how much it resonated with them.
This person might not exist yet, but that's okay. Imagine what they would be like. Ask yourself these questions, and write about this person. Be as descriptive as possible. Give them a name if you want to!
After you finish writing, look back over what you came up with. What words are repeating? Are there themes you see over and over again? What did you learn about yourself, your business, and your target customer?
With that information in mind, start brainstorming some name ideas.
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